FIT FOR CLASS
Form and function
The Creative Team behind LY-LA worked on PUMA’s collaborations with the likes of Alexander McQueen and Rihanna.
Understanding the importance of catering to the modern woman’s lifestyle who is on-the-go and requires both versatility and functionality without compromising style and design, LY-LA was created to be worn effortlessly – from the studio to the street, morning to night, dressing up or down.
FIT FOR DAY
FIT FOR FUN
Designed for the future
Sustainability plays a key role in the production of LY-LA, employing ‘no-waste’ production methods through small batch production at a family-owned atelier in Italy.
LY-LA is ethically produced using ECONYL® regenerated nylon and exclusive state-of-the-art fabrics that are both anti-ageing and restorative - leaving your skin rejuvenated and increasing circulation to promote recovery post-workout.
More than athletic wear, LY-LA transforms your body from the inside out. Learn more
"I truly feel like I have gotten to a place where I'm happy and comfortable in my own skin and genuinely love me for me."
YOGA TEACHER | MODEL | ACTIVIST
Amber Jean Rowan
As a teenager, Amber was diagnosed with alopecia, an autoimmune disease in which the body attacks its own hair follicles and causes hair loss. Born from a sense of isolation and a lack of representation, Amber created Hair Free, a web-based community and blog for others searching for alopecia answers.
The LY-LA x FORFITSAKE campaign was shot on actor, model, yogi, and activist Amber Jean Rowan who is an inspiration and an ambassador to the FORFITSAKE Collective Community. The campaign embraces the diversity and juxtaposition of this elevated approach to everyday performance fashion that is unique to the LY-LA brand.
Amber is the face of the LY-LA x FORFITSAKE. She inspires us, gives us courage, and reminds us it is OK to show up as we are.